Digital Marketing Masterclass: Unlocking Online Success

Hello! Are you ready to master the art of digital marketing? If so, fasten your seatbelts, because I’m about to take you on an exciting journey through the world of technology.

Digital marketing is all about promoting your brand, goods, or services through various internet channels. It’s like trying to be heard above the noise of the internet. But don’t worry, my friends, because I’m here to guide you through the ins and outs of this complex yet incredibly profitable field.

In this course, we’ll cover everything from the basics of digital marketing to crafting a killer content strategy. We’ll explore the power of SEO, harness social media marketing beyond selfies and cat videos, dive into the effectiveness of email marketing, and unlock the secrets of video marketing.

By the end of this journey, you’ll have the knowledge and skills to dominate the world of digital marketing. So grab a cup of coffee, put on your thinking cap, and get ready to dive deep into the realm of digital marketing.

Course Curriculum Content:

Marketing & Web Presence Foundation Modules

Learn How to Make a Business and Its products More Visible to Online Prospects

Module 1 : Marketing Foundation

• History of Maketing
• Traditional Vs. digital Marketing

Module 2: The Digital Marketing Ecosystem

• The Current Opportunity
• Digital Marketing Channels
• Careers in Digital Marketing

Module 3 : Digital Consumer Behavior

• Digital Consumer Journey
• Understanding Online Business Goals

Module 4 : Digital Visibility Strategy

• Website Planning
• Local Visibility
• Social Media Visibility

Module 5 : Online Lead Strategy

• Need of Online Advertising
• Types of Online Ads
• Media Buying Principles
• Nurturing and Lead Funnels

Online Business Visibility Foundation

Module 6 : Graphic Designing for Business

• Graphic Design Fundamentals
• Designing-Marketing Kits
• Designing Online Documents
• Advance Design Principles
• Social Media & WhatsApp Banner Design

Module 7 : Video Marketing For Business

• Video creation strategy
• Importance of Video Marketing
• Types of Online Video
• Building Explainer Video Scripts
• Live Exercise: Creating Explainer Videos
• Video Scripting
• Basic Video Editing
• Setting Youtube Channel
• Uploading a video to Youtube

Module 8 : Building Your Business Website

• Buying Domain & Hosting
• Understanding C-Panel
• Installing WordPress Website
• Customizing Theme
• Building Home Page and Blog
• Adding One Squeeze Page
• Customizing Menu
• Customization Practice & Doubt Sessions

Major Skillset 1 : Social Media Optimization

Module 9

• Introduction to Social Media
• Social Media Fundamentals
• Importance of Social Media for Business
• What Does Social Media Include?
• Social Media Marketing Content
• Coversational Marketing
• Importance of Content Creation on social media
• Do’s and Don’ts of Social Media
• Exploring Social Media Channels
• Size of Network
• Demography of Network
• Marketing Purpose
• Pros and Cons of Each Channel
• Facebook Business Marketing
• FB Profile Vs Page Vs Group
• Creating Pages and Groups
• How to optimize your profile settings
• How to grow your Facebook Page
• Strategic Best practices
• Facebook Messenger Optimization
• FB Posting Ideas
• Twitter Marketing
• How Twitter works
• Twitter Terms
• Twitter for Business
• Quick Guided Setup
• Best Practices to Optimize Twitter
• LinkedIn Marketing
• Introduction to LinkedIn
• LinkedIn Profile Optimization
• LinkedIn Network Growth Strategy
• LinkedIn Post Ideas
• Instagram Marketing
• Impact of Instagram on Business
• Instagram Profile Optimization
• Instagram Algorithm
• Instagram Insights
• Growing Your Instagram: -Posts, Videos, Stories, Reels, and Live
• How to get more followers
• Instagram Case Studies

MAJOR SKILLSET 2: Social Media Advertising

MODULE 10: Landing Page Optimization

• Things to Know when planning a Lead
• Generation Campaign
• Key Elements of a Landing Page
• User Flow Designing
• LP Copywriting
• Building : Action,Trust & Thank-You Page
• A/B Versions Of LP
• Key LP Creation Tools

MODULE 11: Facebook & Instagram Advertising

• Introduction to Facebook & Instagram Ads Importance
• Types of Ads- image, Video, Carousel story, etc.
• Types of Campaigns- Awareness, Consideration, Conversion
• Sub campaigns- Reach, Traffic, Lead Generation, Sales, App Install etc.
• FB & Instagram Ad Policies
• Creating Your Ad Campaign -Live Walkthrough
• Ad Campaign Best Practices
• Ad Campaign Case -Study